Brand Manager in the Digital Era: From Theory to Practice

On the afternoon of April 6, 2025, at Room B203, the Faculty of Administration – International Economics, Lac Hong University successfully organized the seminar titled “Brand Manager in the Digital Era: From Theory to Practice”, attracting the participation of a large number of Marketing students.

The program was designed to provide students, especially third-year students, with a comprehensive and in-depth understanding of brand management in the modern business context, where digital technology and consumer behavior are constantly evolving.

On behalf of the University and the Faculty of Administration – International Economics, the event was honored to welcome:

• PhD. Nguyễn Văn Tân – Vice President
• PhD Candidate Tạ Thị Thanh Hương – Dean of the Faculty of Administration – International Economics
• PhD Candidate Hoàng Thị Thanh Chung – Representative of the Marketing major
• Along with lecturers from the Marketing department

From the guest side, the program was pleased to have the participation of:

• Mr. Đinh Phúc Quốc – Senior Marketing Manager, Hop Tri Summit Joint Stock Company

The seminar also welcomed the presence of a large number of Marketing students from various cohorts.

During the session, the speaker delivered practical insights focusing on key topics:

• Building and maintaining a strong brand image in a competitive environment
• Implementing effective communication and brand promotion strategies
• Real-world perspectives on the role, mindset, and career path of a Brand Manager in the digital era

Through real business case studies, students had the opportunity to gain closer exposure to professional practice, thereby better understanding how brands are managed and developed in today’s business environment.

A highlight of the program was the interactive discussion between students and the guest speaker. Many practical questions were raised, demonstrating students’ proactive learning attitude and strong motivation for self-improvement.

The program contributed to:

• Enhancing students’ ability to apply digital technology in marketing and brand management
• Updating students on the latest trends in digital marketing
• Providing clearer career orientation for future development

Conclusion

The seminar “Brand Manager in the Digital Era: From Theory to Practice” concluded successfully, delivering valuable practical knowledge to students.

In the coming time, the Faculty of Administration – International Economics, Lac Hong University will continue to organize practice-oriented academic activities, strengthening the connection between students and enterprises while equipping students with a solid foundation to confidently enter the labor market in the digital era.